Find high-performance outdoor clothing, gear, and accessories that make wise and responsible use of resources. See more Mountain Gear Sustainable Pick items.

Friday, April 30, 2010

Oh, Zermatt, Where Did You Go So Wrong?

Zermatt, Switzerland, one of the birthplaces of Alpinism, promotes...well, who knows what it's promoting with this advertisement, spotted at the Furi lift station in April.

2 comments:

Devin Montgomery said...

So, does that count as aid climbing?

Kevin L. said...

Looks like boob fondling to me. Do I get to fondle Swiss boobs if I go to Zermatt this summer?