Branded

Newly sponsored Mountain Hardwear athlete Freddie Wilkinson applies his labels before going climbing on the first day of the International Winter Meet in Scotland last week. Was that deafening snore emanating from Freddie, my roommate at the meet, the sound of his soul escaping? I doubt it. That Hardee's toque is a good sign that Wilkinson's soul is intact, and anyone who can hike up to Ben Nevis four days in a single week with blisters like this on his heels (doing a new route and a hard repeat in the process) is the real deal.